Description: "Growing Beaumont Together One Meeting at A Time: Direct mail campaign designed to target & identify local members of state & national organizations. This campaign is an extension of the Bring it to Beaumont initiative.
Boxes were mailed to 78 convention clients with the contents of an in-house created tri-fold brochure, a packet of seeds with messaging, a pair of logo gardening gloves, and small handheld garden shovel with logo.
Meetings mean economic growth for Beaumont. Your connections and influence may just hold the key to something big. You’re invited to join the Beaumont Convention & Visitors Bureau’s efforts in meeting development. Help the CVB book more overnight group business to Beaumont.
Let’s continuously support the economic growth & development of our city through meetings, together!
Prospective clients were asked to submit their association affiliate contact information and event details by scanning a QR code and completing a brief form. To encourage participation, a section of the brochure included a, “They Did It!” listing. Well known community leaders along with their association and dates they previously hosted a meeting in Beaumont, were featured. The back panel included facts and figures of local meeting travel economic impact. "
Objectives:
To create awareness of how meetings & tourism supports our local economy.
To grow convention business by partnering with locals.
To highlight the services of the Beaumont CVB.
Project Costs: $4,000
In-house or Agency: In-house