Description: Sending You A Taste of Beaumont: Direct mail campaign designed to target state & national organizations. This campaign is an extension of the Bring it to Beaumont initiative.
Boxes were mailed to 30 convention clients with contents of an in-house created Plan A Meeting in Beaumont information card, a crawfish jambalaya recipe card and a spice rack filled with four bottles of assorted TexJoy seasoning blends. The TexJoy line of spices is manufactured and distributed by Texas Coffee Company, which began in Beaumont, Texas in 1921.
Beaumont will cook up a Great Convention, made to order.
Here’s a little taste of what Beaumont has to offer. Use the enclosed mix to make a Beaumont favorite, crawfish jambalaya. This Cajun dish can be served using sausage, chicken, or shrimp as well. It is just one of many delicacies just waiting to be sampled on your visit here. Try it with our compliments. Bon Appetit!
The packages were shipped to existing and new clients. Followed up with confirmation emails from the Beaumont CVB Sales Team.
Objectives:
To promote Beaumont as a meetings and conventions destination.
To highlight our six “A’s” of Why Choose Beaumont:
o Affordability
o Accessibility
o Accommodations
o Attractions
o Activities
o Authority
Results:
Received responses from 21 meeting planners
Booked 13 Sales call appointments
Received (4) RFP’s with a total of 1880 room nights and estimated economic impact of $711,000.
The city of Beaumont is selected as host city for:
o May 2025 American Legion and Auxiliary Division 2 Annual Spring Convention with 80 room nights and an estimated economic impact of $51,000.
o 2027 County & District Clerks Association of Texas with 900 room nights and an estimated economic impact of $225,000.
Project Costs: $1,200
In-house or Agency: In-house