Community/Local Engagement Promotion - $501,000 - $1 Million
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Community/Local Engagement Promotion - $501,000 - $1 Million

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Visit Baytown

Description:
Baytown 75 In celebration of Baytown's 75thbirthday, the Tourism division partnered with local businesses, attractions, and the City's Public Affairs and Parks and Recreation Departments to offer 75 exciting ways for both visitors and residents to commemorate this special occasion throughout 2023. The events were promoted through various means, including an exclusive VIP party for business owners, the distribution of commemorative pens and lapel pins throughout the year, the organization of historical-focused events, engaging book signing sessions with a local historian, and extensive collaborative event advertising. Undoubtedly, the most significant local impact was achieved through the release of quarterly event calendars on the City's website, reaching all 85,000+ citizens six times a year through magazine and utility bill mail-outs, and the widespread dissemination of information on social media platforms, effectively highlighting Baytown's rise as a vibrant and dynamic event hub.

Objectives:
1. Inform all citizens across both digital and print platforms of the yearlong celebration.
2.Build strong partnerships with local attractions and event hosts by including their events in the Baytown 75 Celebration and promoting them to the local and regional public.
3. Highlight Baytown’s rich history.
4. Emphasize Baytown’s emergence as a lively event hub.
5. Give every citizen a souvenir(pen or pin) to remember the year by. Results to-date: 836K web/social media impressions,14,7K ad clicks, 1,100 conversions, 55 Visitor Center calls, 180,000 informational items mailed.

Project Costs: Google Advertising: $4,500 Print Advertising:$15,000 Promotional Giveaways: $8,373

In-house or Agency: In-house

Visit Garland

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Description:

Inaugural Asian American Heritage Festival 2023

The City of Garland and community leaders partnered to host the first annual Asian American Heritage Festival. Boasting the 14th largest Vietnamese population in the United States, the city of Garland celebrated the talent, creativity, and diversity of Asian-Pacific American communities and created opportunities for cultural exchange.

We have encouraged visitors to explore our diverse food scene through our Garland Pho Real Trail, and a festival was a natural next step.

There were more than a dozen different nationalities represented at the festival. Each with an authentic and exquisite celebration that reflected their countries and cultures.

The festival’s cultural performances from various nationalities included Vietnam, Thailand, the Philippines, Laos, Korea, Japan, Hawaii, Indonesia, and more. The talent of Asian Pacific Americans was also represented in craft stalls, art performances, the Colorful World Nation Parade, and a lion dance.


Objectives:

The City of Garland’s primary objective was to pay tribute to the many generations of Asian and Pacific Islander residents during Asian Pacific American Heritage Month. This community was recognized and appreciated for their creativity, skills, and contributions to the City of Garland and the Nation.

The festival also served as an opportunity to introduce the many authentic Asian restaurants and small business owners in the city. With its diverse population, Garland’s food scene boasts local, authentic restaurants from various nationalities. It was an excellent opportunity to connect attendees to the Garland Pho Real Trail, a listing of dining opportunities at over twenty authentic Vietnamese restaurants that savor Northern and Southern styles and specialties in the city.


Project Costs: $50,000.00

In-house or Agency: In-house

Visit Huntsville, TX

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Description:
March 2 is an annual holiday in Huntsville, in which the Tourism Division partners with the Walker County Historical Commission and Sam Houston State University to celebrate Texas Independence Day and General Sam Houston's Birthday. The celebration includes "March to the Grave", the longest standing tradition in SHSU's history after 130 years, a gravesite ceremony where Sam Houston is buried and descendants lay wreathes in his honor, and the Tourism Division's "Baptized a Texan" ceremony in which non-native Texans can officially be baptized as Texans. This collaborative event provides tourists and locals a truly unique Texas experience.

Objectives:
1. Bring tourists to Huntsville to be "Baptized a Texan" and educate them on General Sam Houston's importance to Texas and local history.
2. Enhance student pride in Sam Houston State University and Huntsville by continuing the tradition to honor Houston's legacy.
3. Promote Huntsville's rich history and our economic potential to empower and enrich the community.
4. Build upon the partnership with tourism stakeholders.

Project Costs: Advertising - $12,940.00; Promotional materials - $1,000.00

www.huntsvilletexas.com

In-house or Agency: In-house

League City Convention & Visitors Bureau

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Description:
League City CVB teamed up with regional tourism partners and local organizations to rollout Hometown Holidays – A Season of Magic and Memories. The idea: Invite people to enjoy the magic of the holiday season, make lifetime memories, new traditions, and enjoy the hometown charm of League City. The campaign kicked off in November with new street banners, a campaign microsite, and the launch of a digital shopping passport powered by Bandwango called the “Holly Jolly Shopping Pass.”

Objectives:
Capitalize on League City's Hallmark-worthy historic district, local boutiques, and seasonal events to drive visitation. Unify and streamline the marketing of the season with new Hometown Holiday creative. Increase awareness and draw tourists to League City's shopping, historic district, cultural events, and destination offerings. Strengthen and build relationships with local organizations, shop owners and tourism stakeholders.

Project Costs: Advertising: $6,000 Printing & Signage:$3,000 Production: $10,000

https://www.leaguecityholidays.com/

In-house or Agency: In-house

Nacogdoches Convention & Visitors Bureau

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Description:

Worked with local Historic Sites to promote a "Summer Scavenger Hunt" using the Visit Nac app. Each stop had a "secret code" that they had to ask the docents for. Those who visited all 8 stops were entered to win a prize. Social media resulted in high engagement, positive sentiment.

Objectives:

Promote the Visit Nac App to locals Spread awareness and educate locals on the history of Nacogdoches Raise awareness of Historic sites in Nacogdoches and the role of our organization in promoting them Motivate locals to view our town from a visitor perspective.


Project Costs: $0.00

In-house or Agency: In-house

Victoria Convention & Visitors Bureau

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Description:
The Victoria Convention and Visitors Bureau presents an ongoing promotion to engage our locals with our fantastic Tex-Mex restaurants, titled the "Tacos & Margs Trail!" As part of our annual partnership with Bandwango, participants are asked to download a digital passport. At each restaurant, they can get a four digit PIN number and check in; no purchase is necessary. Each check in earns the passholder points to redeem towards branded prizes, including decals, koozies, and margarita tumblers, and each passholder is also eligible for quarterly drawings for larger prizes such as margarita recipe books and cocktail sets.

Objectives:
The purpose of the promotion is to increase foot traffic into Victoria's local restaurants and promote our underrated Tex-Mex scene, along with Victoria's rich Hispanic heritage. Only local restaurants that serve margaritas are allowed to participate. By designing this digital pass with gamification, we encourage the passholders to give the restaurants repeat business through multiple check ins and building up points for prizes.

Project Costs:
Portion of annual Bandwango partnership - $3,625 Prizes - $1,820 Social media ads - $1,000 Promotional items - $850 Graphic design - $725 TOTAL COST - $8,020

https://www.explorevictoriatexas.com/

In-house or Agency: In-house

2023 - Community/Local Engagement Promotion - $501,000-$1 Million

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