Website Design & Effectiveness - $250,000 - $500,000
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Home > View & Vote > Website Design & Effectiveness > Website Design & Effectiveness - $250,000 - $500,000

Website Design & Effectiveness - $250,000 - $500,000


Visit Grand Prairie

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We took a very municipal-looking website and created a user-friendly, visually appealing website designed with a visitor in mind. We designed pages full of bright colors, high quality images, user-generated content, and video. We brought in new features like mapping and an in-depth way to search events.

The objective of the website redesign was to appeal to new visitors, create an easy user experience and showcase the uniqueness and spirit of Grand Prairie. It is crucial as a destination to show off what Grand Prairie has to offer through the website design in hopes to not only entice visitors to plan a trip but to spend more time on our website learning and engaging with our content. With Visit Grand Prairie being a department under the City of Grand Prairie we were challenged with thinking outside the box in how to make a “sister-site” of the city more destination friendly. We were able to capture the spirit of Grand Prairie by adding video, high quality user-generated images along with professional images and bright fun colors. Along with the new destination-friendly aesthetic of the website we were also able to add new features that would create an easy user experience. A mapping feature was added so visitors can search for attractions &hotels near them by simply just typing in their current address. This allows visitors to easily find things to do and book hotels in areas they are interested in going. New and improved search filters were added to event pages so visitors can search for specific events, events by category like “family-friendly” and events by either a certain date or date range. In 2022 our page views increased by 194% with a 228% increase in new unique users while bringing our bounce rate down by 2%. The average user is spending a minute or more on the site with13.8% of users returning to our site.

Project Costs: $0 - Being a department under the city has it’s perks as the cost of this project was absorbed in the city's marketing budget.

In-house or Agency: In-house

2023 - Website Design & Effectiveness - $250,000-$500,000

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