Description: The new and improved VisitSeguin.com offers customizable itineraries, turn-by-turn directions, and predicted search suggestions. This new site has allowed us to optimize the use for travelers, ensure a clean and easy-to-navigate sitemap, and build out more SEO content. Tempest was able to take our Brand Guidelines and deliver a beautiful site that speaks to Seguin's heritage and authenticity. It's Real!
Objectives: Before this new website, our site was housed within the City of Seguin's municipal site. This made the sitemap quite confusing and muddied up our analytics. Now having our stand-alone website allows us to provide a better user experience and track performance.
VisitSeguin.com Objectives:
Enhance user engagement - Year-to-date our site has reached over 37,000 new users with an engagement rate of 55%.
Optimize SEO content and increase organic traffic - Organic traffic accounts for 20,000 of those new users.
Highlight visual and storytelling content - With our new content features and site blocks, we can now efficiently cross-promote blogs and other related content across the site.
Project Costs: $50,000
In-house or Agency: Agency