Community/Local Engagement Promotion -$1 Million and Over
Facebook Instagram Twitter

Sign up for email updates from Texas Association of Convention and Visitor Bureaus

Home > View & Vote > Community/Local Engagement Promotion > Community/Local Engagement Promotion -$1 Million and Over

Community/Local Engagement Promotion -$1 Million and Over

Entries

Destination Bryan

1 of 3
Description:

Aggieland is known to visitors from across the globe as one of the friendliest communities in America, even boasting an official greeting around here – “Howdy!” We wanted to live up to that reputation by inviting college students to experience some of our favorite activities in Bryan, Texas… and giving them a chance to win a prize along the way!

The Howdy Challenge is a free mobile passport, launched on the Bandwango platform, featuring 19 of the top things to do, events, and businesses in Bryan. Locations included First Friday, Hullabaloo Music Fest, The Local (an artisan market), Ronin Farm & Restaurant, Zeitman's Grocery Store, Aggieland Safari, Brazos Valley African American Museum, Brazos Valley Museum of Natural History, The Queen Theatre, Lake Bryan, and several other key attractions and partners. The pass ran between August 15 - October 15, 2022 to introduce students to (or reacquaint them with) some of the best our community has to offer.

Passholders were challenged to check in to at least 12 (a number chosen to reflect The 12th Man - a moniker given to the Texas A&M student body since 1922) locations on the passport for a chance to win 1 of 12 $500 prepaid gift cards.



Objectives:
The City of Bryan has tasked Destination Bryan with running student-oriented events in Downtown Bryan. However, these single day events have received mixed attendance results in the past and are difficult to attract many students. Rather than run another event, DB created The Howdy Challenge to engage students over a period of time and spread the impact throughout the community. For the inaugural year, Destination Bryan’s Howdy Challenge boasted 815 pass sign ups and 1,027 total check-ins. The pass received a number of positive comments regarding people being introduced to new experiences in Bryan and looking forward to a second version of the passport. This initiative is key to current community engagement efforts, but also to future visitor-oriented efforts, as the current students will become our future visitors and we rely on them to help influence their families' purchase decisions when visiting. The Howdy Challenge will return August 15 - October 15, 2023.

Project Costs: $8,500.00 ($6,000.00 in prizes and $2,500.00 in social media ads)

https://www.tiktok.com/@destinationbryan/video/713...

https://www.destinationbryan.com/things-to-do/howd...

In-house or Agency: In-house

Visit College Station

1 of 3
Description:
Visit College Station's commitment to supporting the local community and residents is evident in their promotion of the "Homegrown at Northgate" vendor market. By showcasing 51 local vendors and artisans, Visit College Station actively contributes to the growth and success of local businesses while providing a platform for community members to showcase their products and talents. This commitment resonates positively with residents and establishes Visit College Station as a promoter of local prosperity.

Objectives:
Through targeted marketing efforts, Visit College Station effectively reaches residents interested in supporting local businesses and attending community events. The campaign's messaging and visuals result in increased awareness and attendance at the market. The market's growing popularity reflects the success of Visit College Station's promotional efforts. Strategic planning around events like Texas A&M Family Weekend and Ring Day aims to increase the40% hotel occupancy on Sundays, benefiting the local community and government. The promotion of the "Homegrown at Northgate" vendor market garners overwhelmingly positive sentiment among residents, fostering community pride and unity. Visit College Station actively engages with local stakeholders and collaborates with the Texas Association of Convention and Visitor Bureaus(TACVB), aligning with their culture and values. Visit College Station invests in staff development to deliver high-quality services and stay ahead of industry trends. They use key performance indicators (KPIs)to measure success and make data-driven decisions for future campaigns. In conclusion, Visit College Station's support for the local community, unified theme, effective marketing, positive resident sentiment, staff and community involvement, engagement with TACVB, staff development, and focus on KPIs have successfully engaged the local audience.

Project Costs: $5,000.00

https://visit.cstx.gov

In-house or Agency: In-house

Visit Corpus Christi

1 of 6
Description:
Visit Corpus Christi launched "The Power of Travel" campaign to celebrate the city's tourism industry and highlight the positive impact of travel on the community. The campaign featured visually stunning photo and video content, an interactive #ThisIsCC Selfie Challenge, a dedicated landing page, collaborations with local media, and a partnership with the Corpus Christi Hooks.

Captivating photo and video content showcased Corpus Christi's attractions, inspiring viewers to explore the city. The #ThisIsCC Selfie Challenge encouraged locals and visitors to share selfies at their favorite spots using the hashtag, fostering community engagement and highlighting the city's diverse experiences.

A dedicated landing page served as a hub for campaign information, featuring details, photo galleries, and the economic impact of travel on the local community. Visit Corpus Christi partnered with local news station KIII, integrating campaign messages and promoting the #ThisIsCC Selfie Challenge to raise awareness among the local audience.

The campaign collaborated with the Corpus Christi Hooks, organizing a giveaway of swag bags containing CCTX merchandise and travel information. This partnership generated excitement among sports enthusiasts and expanded the campaign's reach to a broader audience.

In a special live segment from BUC DAYS, aired on popular local talk show Domingo Live, Visit Corpus Christi highlighted the Power of Travel campaign, interviewed tourism officials, and showcased ongoing activities in the city. The live broadcast created buzz and fostered community pride.

Overall, the Power of Travel campaign successfully combined captivating visuals, interactive challenges, media collaborations, and strategic partnerships to celebrate Corpus Christi's tourism industry and emphasize travel's positive effects on the local economy and community.


Objectives:
The local Power of Travel campaign was infused with unique and interactive components that engaged the community to learn more about the power of travel. Through social media, guerilla marketing, photo, video, and an experience challenge, the various components educated locals on various aspects of the tourism industry and moreover the impact of this on the community.

Project Costs: N/A

https://www.visitcorpuschristi.com/about-us/power-...

In-house or Agency: In-house

Waco Convention & Visitors Bureau

1 of 5

Description:

For National Travel & Tourism Week, the Waco CVB unveiled a custom Mobile Welcome Center. The CVB also staged events every single day where the Mobile Welcome Center appeared during NTTW week, including a pop-up market with artist vendors and food trucks; at the Waco Regional Airport; during a convention that week; and to the Travel Texas Information Center at Waskom, Texas. Cookies were brought to over 40 hotels during the week to celebrate NTTW. Since then, the Mobile Welcome Center has successfully been deployed to many local events, which has built warmth and excitement in the local community. The unveiling and NTTW activities were covered by nearly all local TV stations, the main newspaper in town, and on social media. The Mobile Welcome Center is staffed by enthusiastic staff who also sell Waco merchandise. The wrap was designed by a local artist.

Objectives:

Increase awareness of the CVB and tourism in the local community.

In-House Project

Project Costs: $150,000


https://www.kwtx.com/2023/05/07/waco-debuts-new-mo...

In-house or Agency: In-house

Visit The Woodlands

1 of 4
Description:
#SoWoodlands is a print and online publication featuring stories about members of the local community. Two issues have been published so far, with a third set to be published in July. Along with the print publication, #SoWoodlands has a dedicated microsite where longer versions of the articles from each issue are published. The articles that have been published on the microsite have received nearly 3,000 pageviews in total so far.

Objectives:
To increase awareness in the local community and further establish relationships with residents, local business-owners, and Visit The Woodlands partners.

Project Costs: $5,500.00 per issue

https://assets.simpleviewinc.com/simpleview/image/...

In-house or Agency: In-house

2023 - Community/Local Engagement Promotion - $1 Million and Over

Enter CVB Name
Back to
Top