Leisure/Tourism Marketing Campaign - Under $500,000
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Leisure/Tourism Marketing Campaign - Under $500,000

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Cedar Park Texas | Tourism

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Description: The Community Leisure Campaign successfully highlighted Cedar Park's most cherished landmarks and staples, effectively showcasing the heart of our city. These destination marketing efforts aimed to inspire visitors to experience what makes Cedar Park truly special. By focusing on authentic local experiences, we've better positioned our community as a must-visit destination for leisure travelers.

Objectives: Objective 1: Strengthen Cedar Park's Destination Appeal

Utilize the ""Community Leisure Campaign's"" highlights of landmarks and staples to reinforce Cedar Park's identity and attract the leisure traveling public, directly supporting our mission to position the city as a desirable destination.

Objective 2: Promote Community Resources and Attractions

Leverage the campaign's focus on authentic local experiences to effectively promote Cedar Park's unique attractions and resources, ensuring appropriate segments of the traveling public are aware of and engaged with what our community offers.

Objective 3: Drive Visitor Engagement and Economic Impact

Inspire potential visitors through compelling content about Cedar Park's key features, encouraging longer stays and increased spending within the community, thereby supporting local businesses, events, and lodging opportunities.

Project Costs: $1500

In-house or Agency: In-House

Corsicana Visitors Bureau

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Description: In 2024, the Corsicana CVB launched its most comprehensive tourism effort to date: the “Perfectly Placed” campaign, developed as part of a 3-year strategic tourism plan. Driven by visitor impact data research, the campaign highlighted Corsicana’s location between Dallas, Houston, Waco, and Tyler as a natural hub for travel, encouraging exploration beyond the highway. A six-part video series anchored the campaign using the acronym “PLACED” (Parks, Lakes, Arts, Culture, Events, Diversity) to spotlight key attractions and respond to community input around showcasing local culture and inclusivity. Authenticity was key; each video was designed to feel rooted in Corsicana’s identity while inspiring both residents and visitors.

The campaign deployed a cross-channel strategy including digital and print ads, visitor collateral, billboards along I-45 and Highway 31, and various statewide media partnerships, including but not limited to Expedition Texas, Texas Monthly and Travel Texas. Since December 2024, it has generated over 1.2 million impressions through digital and television placements such as YouTube, CTV, Pandora,, mobile targeting, and statewide television commercial spots across multiple networks. The 30-second YouTube video alone achieved 49,000+ views, a 96% retention rate, 407 hours of watch time, and a 5% CTR. On social media, the video series received 23,500+ views, with over half of the audience composed of non-followers, indicating strong outreach to new audiences. The campaign has been embraced by the community and is currently under consideration by city leadership for broader municipal branding use.

Objectives: -Execute the CVB’s 3-year strategic tourism plan by strengthening Corsicana’s digital media presence.

-Reinforce Corsicana’s positioning as a convenient and attractive destination for regional travelers.

-Use traffic and visitor data to build a campaign that mirrors actual visitor behaviors and interests.

-Raise awareness of under-promoted tourism assets through a structured, thematic video campaign.

-Reflect community feedback by highlighting diversity and cultural richness throughout the campaign.

-Integrate a unified theme across all marketing touchpoints including print, digital, outdoor, and partnerships.

Image Supplementals:
Print and Digital Ads: This image showcases a selection of “Perfectly Placed” ads used across both print and digital platforms. Each piece emphasizes Corsicana’s unique geographic appeal, highlighting its accessibility and positioning as an ideal weekend destination between major Texas cities. The unified branding and clean visual identity helped increase ad recall and contributed to stronger engagement across partner platforms.

Spring Day Getaway Feature – Texas Monthly: Featured in Texas Monthly’s Spring Day Getaway spotlight, this placement provided a high-impact moment for Corsicana to reach leisure travelers statewide achieving an estimated 180,000+ impressions. The content positioned Corsicana as a culturally rich, easily accessible destination with a vibrant mix of experiences. This premium placement supported the campaign’s credibility and reach as part of a strategic media partnership with Texas Monthly.

YouTube Video Snapshots: This collage from the video series captures the heart of the campaign—community stories, authentic experiences, and under-promoted local assets. The campaign’s tone and content reflect local pride, celebrate diversity, and resonate with both residents and new audiences.

Project Costs: $156,000

In-house or Agency: In-House

Visit Early

Description: The #1 show on the Outdoors Channel, Major League Fishing, recently held a tournament in Early, Texas. We capitalized on this opportunity by hosting several events featuring top anglers, including Fishing with the Pros, VIP meet-and-greets, and an American Feeder donation. This partnership has helped position Early as a premier fishing destination. Research shows that fishing fans are eager to travel, often visiting the same lakes where these professional anglers competed at.

Objectives:
• Establish Early, Texas as a premier fishing destination.
• Gain national exposure through televised coverage.
• Strengthen partnerships with local organizations to create lasting community ties.
• Collaborate with a globally recognized tournament on social media and explore opportunities for ongoing partnership and promotion.

Project Costs: Estimate of $45K

In-house or Agency: In-House

Giddings Chamber of Commerce

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Description: In October 2024, the Giddings Chamber hosted Cars and Coffee Giddings, drawing car enthusiasts from across Texas to downtown Giddings for a day of vehicle displays, socializing, and exploration of local businesses, restaurants and attractions. The event successfully increased foot traffic to approximately a dozen nearby businesses, boosting community engagement. It fostered a sense of excitement and pride within the community, highlighting Giddings as a vibrant destination and promoting the historic downtown.

Objectives: The primary objective of Cars and Coffee Giddings was to boost tourism to Giddings and support the local economy by attracting visitors from near and far. This goal was achieved with over 1,100 attendees, including nearly 500 from over 40 miles away and 10 from out of state, who stayed for half a day and supported local businesses. Additionally, social media reached 11,800 people, and multiple car clubs from across Texas received personal invitations, further expanding the event’s reach and impact.

Project Costs: The primary costs for this project were invested in staff time and targeted advertising efforts. Our team dedicated numerous hours to promoting the event through invitations, social media, radio, print, and on-site documentation. Overall advertising expenses remained economical, totaling less than $3,000, ensuring a cost-effective approach to achieving our goals.

In-house or Agency: In-house

Visit Mansfield

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Description: : In October 2024, Mansfield became just the sixth city to receive the Tourism Friendly Certified Community designation from the Office of the Governor. Then in January 2025 the city also became a Music Friendly Texas Certified Community. With Mansfield having been a Film Friendly Texas Certified Community since 2015 these final two designations elevated the destination to the elite company of cities that have received all three primary Friendly designations from the state.

This became the basis of Visit Mansfield’s spring and summer ad campaign.


Objectives: Attracting meeting and event planners, filmmakers and general tourists to the city.

Project Costs: $5,000.00


In-house or Agency: In-house

Visit Rockwall

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Description: Visit Rockwall launched “The Lake is Calling” as a fully integrated marketing campaign aimed at leisure travelers across North and Central Texas. The goal: promote Rockwall’s lakeside charm, outdoor activities, live music, and small-town hospitality during the high-impact summer season.
With Lake Ray Hubbard at its heart, the campaign used Rockwall’s unique positioning as a lakeside escape just outside DFW to create emotional resonance with audiences seeking accessible getaways. The campaign embraced a single, unified message: “The Lake is Calling — Are You Coming?”
Target Market:
• Leisure travelers within a 200-mile radius
• Young families and weekenders
• Outdoor adventure and music lovers
• Urban professionals seeking a nearby escape
Results (May–August 2024):
• Campaign Impressions: 1.3 million+
• Social Media Reach: 421,000
• Landing Page Views: 16,700
• Top Conversions: Event clicks, hotel partner referrals, and downloadable itineraries
• Media Pick-up: WFAA “Good Morning Texas” feature + Texas Travel Talk blog
• Hotel Partner Feedback: Noted an increase in weekend bookings and visitor referrals citing campaign

Objectives: "The Lake is Calling” successfully positioned Rockwall as a go-to summer destination, creatively integrating video, social media, website, and digital advertising around a cohesive theme. With strong visual branding and measurable results, this campaign showcased Rockwall as a vibrant, music-friendly, lakeside community ready to welcome visitors.

Project Costs:
$100,000.00

In-house or Agency: In-house

Visit Seguin

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Description: Seguin has become a destination for Texas Barbeque. With this newfound popularity, Visit Seguin decided to run a month-long campaign with Texas Monthly taking over their BBQ Vertical online. The campaign highlighted imagery from each of our reputable and award-winning barbeque restaurants and achieved over 220,000 impressions throughout September 2024. Within that month, our BBQ blog saw over 1,000 unique visitors.

Objectives:
  • Reach the masses already interested in barbeque and introduce them to Seguin.
  • Drive traffic to our website, specifically our barbeque blog featuring our top barbeque joints.
  • Develop a blog/webpage dedicated to Seguin's barbeque scene.
Project Costs: $5,000.00

In-house or Agency: In-house

Discover Temple

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Description: The Holly Jolly campaign was a festive, city-wide initiative led by Discover Temple and the City of Temple to promote holiday events, support local businesses, and boost seasonal tourism. Through cohesive branding, in-house content creation, and strategic digital outreach, the campaign unified dozens of events under one cheerful theme. With record-breaking event attendance, high digital engagement, and enthusiastic community response, Holly Jolly Temple successfully positioned the city as a joyful holiday destination. The project showcased the power of collaboration, creativity, and cost-effective marketing.

Objectives: The Holly Jolly Campaign was created by Discover Temple and the City of Temple to establish Temple, Texas, as a premier holiday destination in Central Texas.

The primary goals of the campaign were to increase attendance at city-sponsored holiday events, boost foot traffic to Downtown Temple businesses, and cultivate a cheerful, community-focused atmosphere that encouraged both local and regional tourism during the winter season.

Specific objectives included promoting a cohesive calendar of holiday events, supporting small business visibility and economic vitality, strengthening civic pride through festive experiences, and generating measurable engagement across digital channels.

Project Costs: $5,000.00


In-house or Agency: In-house
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