Description: "In anticipation of the total solar eclipse on April 8, 2024 — in which Dripping Springs would be in the totality for 3 minutes — we launched a city-wide comprehensive initiative to ensure the event was safely enjoyed and maximally beneficial for all residents, businesses and visitors.
We did not want to just “prepare” for the eclipse. We wanted to make this a true chance to bring the city together in a fun way while also promoting our city to tourists and visitors. We wanted to plan for the eclipse in a way that would not only welcome visitors, but more importantly, bring residents and businesses together for a common purpose.
Because of the way we marketed the event, we got coverage all over the world of our little city.
Objectives:
Safety:
• We created a city-wide Eclipse Task Force that met for two years.
• We made sure we had everything we needed well in advance, IE: portable toilets (Many cities waited until the last minute.)
• We ordered 30,000 glasses to ensure everyone could get a pair.
• We created a sun BLOCK Party, closing our main street to create a safe viewing place for visitors.
Education:
• We created a standalone website specifically for the eclipse: https://www.drippingeclipse.com. We had more than 32,000 views and 20,000 unique visitors from the United States, United Kingdom, Canada, Philippines, Mexico, Italy and more.
• A monthly eclipse newsletter with1,500 subscribers.
• We were featured on podcasts and broadcast and print media.
• We created a larger-than-life pair of eclipse glasses. Press coverage of our glasses went viral and appeared over the United States, in the UK, Australia and more!
Economic:
• We promoted hotels, Airbnb’s, and campgrounds.
• Online store selling items all over the country and even to the UK.
• Sponsorships.
Memorable Experience:
• Local musicians and music students.
• We created fun graphics to promote the eclipse in a unique and memorable way.
• Positive press all over the world because of our uniquely designed giant eclipse glasses display.
Just a few of testimonials we got from those outside our city:
“Just to let you know that our trip to Texas was amazing. Now home in the UK with our bumper stickers stuck on our own cars, I feel we must be the only Brits to have them.”
“We are from Illinois. After researching lots of places to watch the eclipse along the path, we made our reservation to stay in Dripping Springs. Best decision ever! We loved the excitement your town was generating. Thanks for all you did to make this an unforgettable experience!”
“Thank you for welcoming us out-of-towners so graciously. We are from Wisconsin. Thanks for making our trip a special one that we will remember for years to come.”
Project Costs: We knew that we would have expenses for the infrastructure of the event. But we offset those expenses as much as we could through sponsorships and selling of commemorative eclipse items.
• We generated $26,000+ in sponsorships from businesses and organizations.
• We had more than 1,800 orders sold online, from as far away as the UK. We sold more than $80,000 in eclipse items: glasses, shirts, posters, and more.
• We sold our downtown banners as collector’s items after the event, selling them for more than we paid for them.
In-house or Agency: In-house