In-house or Agency?: In-house
Description: Visit Bastrop in partnership with the City of Bastrop and both Capital Area Rural Transportation System (CARTS) and Electric Cab of North America (eCab) recently launched its newest transportation service within the city. The microtransit project, CARTS Now, is an electric cab and van service that provides short-distance shuttle rides for locals and visitors in Bastrop. Since its launch in early 2021, the service is proving to be a game-changer for the destination as it continues to welcome back tourists and meeting planners.
Visit Bastrop has promoted and marketed the program with a regional press release, newsletters, social media, local news coverage and the website.The eCabs carry our new released Visitor Guide to further promote the community.We have also provided training for our member partners to help promote the program for our visitors.Ridership is 70% women.The top uses of the ride….. Dining, shopping, and tourism related activities.
Objectives: To fill a need for meeting attendees to be able to get around the city To fill the needs for hotel patrons to get to and from town To provide transportation in and around the city for locals and visitors alike.
Project Costs: $5K