Description:Our digital publication, The Temple Ticket, allows visitors and locals alike to discover what we have to offer in an engaging and exciting way. This tourism marketing campaign has transformed the way visitors see Temple through its information about upcoming events, things to do, family fun, local attractions, and fascinating blogs, allowing us to expand how we engage with our target audience. By crafting these digital publications, we have solved an issue with our visitors’ engagement as they journey through our website and publications to planning their own unique visit to Temple, Texas. Through our digital publication, The Temple Ticket, we create one-of-a-kind experiences that allow our guests to see Temple in a new light.
Objectives: Our goal with The Temple Ticket was to craft an enticing publication to provide visitors with afresh, new opportunity to experience Temple before they get here. For Discover Temple, we have the challenge of offering experiences to visitors that aren’t explicitly tied to one significant attraction or idea as many destinations offer. Temple doesn’t have a wide range of natural or man-made attractions; rather, Temple thrives through the unique offerings and experiences we can provide to incoming visitors. Our primary task in creating The Temple Ticket was to utilize user-generated content, in-house photography, blogs, guides, and local attractions to entice readers to experience Temple in a new light. The Discover Temple team established a goal to publish five digital magazine issues throughout the year. The issues include four seasonal publications and a special holiday-themed issue for the winter holiday season. Each issue was then crafted around content, guides, and unique experiences for the visiting season it was associated with. The Temple Ticket became an attractive and vital tool for reaching and engaging with new and incoming visitors of all ages, specifically those who enjoy the appeal of diverse digital content. By publishing The Temple Ticket, our destination marketing team had the creative freedom to establish new means of experiences related to digital maps, tours, dynamic photo trails, and user-generated content.
Project Costs: The Temple Ticket initiative was developed and implemented utilizing the talents and creativity of our destination marketing team. We utilized resources at hand, like our photography library, written content, and access to our CrowdRiff platform, which allows us to integrate user-generated content. There are no other budget allocations or costs related to this program.
https://bit.ly/TempleTicketIn-house or Agency: In-house