Leisure/Tourism Marketing Campaign - $250,000 - $500,000

In-house or Agency?: In-house

Description:: Dine Around Century Square was a casual culinary experience done in partnership between Visit College Station and Century Square – a newly developed entertainment district in College Station. Participants purchased a ticket for $15 (tickets were $8 for children 10 and under) and received a mobile passport (created by Bandwango) that got them access to 15 storefronts offering unique food and drink samples. The first 200 participants to show up to the event got a branded set of reusable utensils, and those who redeemed each offering at the 15 participating restaurants got entered in to win a raffle that included a one-night stay at The George Hotel and a $50 gift card to The Canteen (a local bar + eatery). The event also included yard games on The Green at Century Square and live music.

Objectives: The objective of this event was multifaceted. The event took place on a high-traffic weekend which was done so in hopes that visitors would “extend their stay” by staying another night to attend the event. It also allowed visitors (and locals) to experience a new entertainment district and the variety of restaurants located at Century Square. Lastly, all of the proceeds raised from ticket sales were donated directly to the Brazos Valley Food Bank. The event raised a total of $12,754 and had over 800 participants.

Project Costs:: ~$1,500

In-house or Agency?: In-house

Description:: Texas Brewery Tours approached Visit Conroe with the idea of a brewery bus tour. This was something that our community has been missing! The owners of the tour and Visit Conroe met with local breweries and hotels to see about partnering together. As a result, the first brew tour left Margaritaville with a full bus and travelled to three breweries earlier this year.The tour provides 2-3 drinks at each brewery, souvenir and an entertaining ride along the way. Visit Conroe was able to partner with Texas Brewery Tours to get it started for out of town guests and residents of the area. Visit Conroe is proud to promote this new tour through digital measures and local events.

Objectives: One of our pillars is Culinary Tourism and this includes our local breweries and wineries. Partnering with Texas Brewery Tours is a new and personalized experience to promote craft breweries to a new group of tourists. Later this year, the tour will be expanded to include our local winery and meadery allowing tourist a safe and entertaining way to enjoy Conroe.

Project Costs:: $200. We both partner with each other at events to promote both Visit Conroe and Texas Brewery Tours.

In-house or Agency?: In-house

Description: Visit Bastrop in partnership with the City of Bastrop and both Capital Area Rural Transportation System (CARTS) and Electric Cab of North America (eCab) recently launched its newest transportation service within the city. The microtransit project, CARTS Now, is an electric cab and van service that provides short-distance shuttle rides for locals and visitors in Bastrop. Since its launch in early 2021, the service is proving to be a game-changer for the destination as it continues to welcome back tourists and meeting planners.

Visit Bastrop has promoted and marketed the program with a regional press release, newsletters, social media, local news coverage and the website.The eCabs carry our new released Visitor Guide to further promote the community.We have also provided training for our member partners to help promote the program for our visitors.Ridership is 70% women.The top uses of the ride….. Dining, shopping, and tourism related activities.

Objectives: To fill a need for meeting attendees to be able to get around the city To fill the needs for hotel patrons to get to and from town To provide transportation in and around the city for locals and visitors alike.

Project Costs: $5K