Meetings & Events Promotion - $501,000 - $1 Million

Description: The W.T. Brookshire Conference Center opened in April 2023. Visit Tyler marketed it to meeting and event planners. We are also charged with marketing other meeting facilities, sports facilities, and group travel. On our new website, we had the web designer add a Meet in Tyler button in a bright red to stand out on the home page. Meeting planners click that button and are directed to a landing page for our meeting information, including a downloadable Meeting Planner Guide, RFP request form, venue details, tour planner details, sports facility listings, and accommodations. We included a sports facilities for our sister organization, SPORTyler, a separate 501c3, under our umbrella. Social media focus was primarily on LinkedIn, We have seen a 166% increase in post clicks in the past eight months compared to the entire 2022-2023 year. We have also already seen a 44% increase in followers on LinkedIn in the past eight months compared to 2022-2023 FY.

Objectives:

Project Costs: $2,000 for ads.

New rebranding and total website cost $15,000.

Description: Space Fest XXMMIV was the first collaboration between Visit Brownsville and the Greater Brownsville Incentives Corporation. This event was a vibrant celebration of innovation, arts, technology, culture and economic growth by showcasing local businesses. Held in the heart of Downtown Brownsville, the event featured captivating live music, space costume contests, over 200 food and artisan vendors, space experts and exhibitors. This event successfully brought together our community, space enthusiasts, tourists from all over the country and more!

Objectives: Space Fest XXMMIV featured the Innovation Pavilion, a highlight of the event that showcased the contributions of local and national organizations within the space industry that are established in Brownsville. Participants included the Star Society of Brownsville, TESLA, BISD Robotics, SpaceX, UTRGV South Texas Space Science Institute, and more. This pavilion provided a unique platform for these organizations to display their latest innovations, collaborate on new ideas, and engage with attendees through interactive exhibits and demonstrations, emphasizing the vibrant and collaborative spirit of the space community.

Project Costs: $45,000