Description: The website for the Victoria Convention & Visitors Bureau, DiscoverVictoriaTexas.com, is the primary source for both tourists and residents to access information on Victoria. The website features the most thorough events calendar in the community, quality listings of attractions and businesses (enhanced recently through the use of ChatGPT), and several new technologies that make the user experience all the better. The website added the ITI automated events calendar tool in the Spring of 2025, along with the already existing ITI Digital Trip Planner and Itineraries modules.
Objectives: To enhance the user experience in planning trips to Victoria, using several tools from partners such as ITI Digital and Bandwango. Other objectives include providing the most accurate information possible for events. Our aim is to always be exploring new technologies that will help us achieve those objectives.
Project Costs: ITI Digital Events Calendar, Trip Planner, and
Itineraries modules - Annual cost of $20,000 Bandwango partnership - annual
cost of $7,500 Saffire annual costs for hosting and support - $6,500
In-house or Agency: In-house