Website Design & Effectiveness - $501,000 - $1 Million

Description: Visit Nacogdoches launched a newly redesigned website that highlights the city’s seasonal charm and year-round attractions through immersive visuals and dynamic content. The new site enhances the user experience with streamlined navigation, mobile-first design, and suggested content tailored to each season. Visitors can now easily discover events, lodging, and local favorites based on the time of year, making trip planning more intuitive than ever. This upgrade positions Visit Nacogdoches as a modern, visitor-focused destination marketing leader.

Objectives: To improve visitor experience, provide intuitive content suggestions, encourage longer time on site, and to be the official source of Nacogdoches information. Visit Nacogdoches emphasized the need for high quality visuals and content specific to visiting families of Stephen F. Austin State University students.

Project Costs: $50,000

In-house or Agency: Agency

Description: The website for the Victoria Convention & Visitors Bureau, DiscoverVictoriaTexas.com, is the primary source for both tourists and residents to access information on Victoria. The website features the most thorough events calendar in the community, quality listings of attractions and businesses (enhanced recently through the use of ChatGPT), and several new technologies that make the user experience all the better. The website added the ITI automated events calendar tool in the Spring of 2025, along with the already existing ITI Digital Trip Planner and Itineraries modules.

Objectives: To enhance the user experience in planning trips to Victoria, using several tools from partners such as ITI Digital and Bandwango. Other objectives include providing the most accurate information possible for events. Our aim is to always be exploring new technologies that will help us achieve those objectives.

Project Costs: ITI Digital Events Calendar, Trip Planner, and Itineraries modules - Annual cost of $20,000 Bandwango partnership - annual cost of $7,500 Saffire annual costs for hosting and support - $6,500

In-house or Agency: In-house