Leisure/Tourism Marketing Campaign - $501,000 - $1 Million

Description:
With more than 35-miles of waterfront, League City in Bay Area Houston, is located on the shores of Clear Lake and Galveston Bay. While countless opportunities to enjoy time on the water was common knowledge to resident boating communities, visitors seeking to enjoy the region’s prominent tourism asset could only look through online search results for providers and rentals. Supporting League City destination marketing efforts, League City CVB took the lead for the region and published a comprehensive local water recreation guide. League City’s Summer tourism campaign highlights the season’s top activity, water recreation, and showcases all the way visitors can have fun on the water. The Sail into Summer Fun campaign launched in May and ran through August. The Water Recreation Guide was promoted as primary printed resource for visitors through the campaign.

Objectives:
The objective of this seasonal tourism marketing campaign is to increase awareness of all the ways to enjoy time on the water while staying in League City. We did this by creating the area’s first Water Recreation Guide and launching a new advertising campaign using print and digital media. Digital and print advertising campaigns ran in Houstonia, HCN’s Summer Travel magazine and the Galveston County Summer Travel Guide. The entire project added valuable new content for the website and social media channels.

Project Costs: Advertising: $12,000 Water Recreation Guide Printing: $5,992

In-house or Agency: In-house

Description:
Outdoor Movie on the brick streets of Downtown behind the Visitor Center, free to the public. Featured local popcorn and snowcone vendors. Family & pet friendly. 50+ in attendance.

Objectives:
Provide a family-friendly activity on a Saturday evening, showcase Downtown, connect with the community.

Project Costs: $500.00

In-house or Agency: In-house

Description:
The Victoria Convention and Visitors Bureau presents an annual promotion during the holiday shopping season to promote our local retailers, titled "Yule Love Shopping Victoria!" As part of our annual partnership with Bandwango, participants are asked to download a digital passport. At each retailer, they can get a four digit PIN number and check in; no purchase is necessary. Each check in is an entry into a sweepstakes drawing at the end of the promotion, where the passholder can win one of five gift bags filled with gift cards from local retailers and restaurants valued at $200 each, and each passholder with at least five check ins were eligible for a free "Yule Love Shopping Victoria" t-shirt.

Objectives:
The purpose of the promotion is to increase foot traffic into Victoria's local retailers during the holiday shopping season and to increase the chance for repeat business at their locations from promotion participants. Only local, boutique retailers are allowed to participate. No purchase is necessary for promotion participants, making it an activity that all socio-economic groups can enjoy.

Project Costs:
Portion of annual Bandwango partnership - $3,625 Prizes - $1,000 Social media ads - $1,250 TOTAL COST - $5,875

https://www.explorevictoriatexas.com/

In-house or Agency: In-house