Description:The Victoria Convention and Visitors Bureau presents an annual promotion during the holiday shopping season to promote our local retailers, titled "Yule Love Shopping Victoria!" As part of our annual partnership with Bandwango, participants are asked to download a digital passport. At each retailer, they can get a four digit PIN number and check in; no purchase is necessary. Each check in is an entry into a sweepstakes drawing at the end of the promotion, where the passholder can win one of five gift bags filled with gift cards from local retailers and restaurants valued at $200 each, and each passholder with at least five check ins were eligible for a free "Yule Love Shopping Victoria" t-shirt.
Objectives:The purpose of the promotion is to increase foot traffic into Victoria's local retailers during the holiday shopping season and to increase the chance for repeat business at their locations from promotion participants. Only local, boutique retailers are allowed to participate. No purchase is necessary for promotion participants, making it an activity that all socio-economic groups can enjoy.
Project Costs:
Portion of annual Bandwango partnership - $3,625 Prizes - $1,000 Social media ads - $1,250 TOTAL COST - $5,875
https://www.explorevictoriatexas.com/
In-house or Agency: In-house