Description: In April 2024, Mesquite found itself in the heart of the path of totality of the 2024 Total Eclipse. Recognizing the unique opportunity this presented, Visit Mesquite launched an ambitious campaign called the Solar Rodeo.
This campaign was a collaborative effort involving local stakeholders, businesses, organizations, and attractions. The central strategy revolved around curating one uniform, branded event by working with our partners to each host an individual event. Each partner's contribution was orchestrated and marketed by Visit Mesquite to ensure a cohesive experience for all attendees. Please see attached description for more campaign information.
Additionally, Visit Mesquite fused this event into long-standing Mesquite traditions such as Mesquite Rodeo Parade. This encouraged wide-spread participation and excitement among local residents.
Objectives: Increase Brand Awareness, Promote Local Events, Generate Leisure Tourism
Project Costs: $40,000
In-house or Agency: In-House