Description: Through our partnership with Texas Parks and Wildlife, we launched a community fishing contest designed to drive engagement at our local lake at our new Town Center Park, while supporting area businesses. Over the course of three trout stockings, 60 fish were tagged in each release. Anglers who caught a tagged fish received gift cards or merchandise generously donated by local businesses. The contest concluded with a grand prize drawing for a guided fishing trip to the Texas coast, sponsored by our Municipal Development District.
Objectives:
• Encourage both residents and visitors to experience our new Town Center Park and fish at the community lake.
• Drive traffic to local businesses by linking prize redemption to social media engagement, offering additional grand prize entries for tagging the businesses where prizes were won, thereby boosting their online presence.
• Offer a free, family-friendly outdoor activity that promotes community wellness and engagement.
• Enhance Early’s reputation as a premier fishing destination through targeted branding efforts.
• Foster stronger partnerships with local businesses by highlighting and promoting their contributions to community events.
Project Costs: Estimate of $2K
In-House or Agency: In-House