Community/Local Engagement Promotion - Under $500,000
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Community/Local Engagement Promotion - Under $500,000

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Cedar Park Texas | Tourism

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Description: This initiative focuses on partnering with dynamic digital storytellers to authentically showcase Cedar Park, Texas, as a must-visit destination. We aim to elevate our brand awareness and economic impact by inviting influencers to experience and highlight the "go where the locals go" charm of our city. Through their third-party endorsements, they'll feature our unique offerings, from local hot spots and hidden gems to diverse lodging options and engaging activities, inspiring travelers to create their own adventure and experience the true spirit of Cedar Park. We have Featured over 40 unique community experiences to date.

Objectives: Objective 1: Immerse Visitors in Authentic Local Culture:
Leverage the Cedar Park Live Music Series to provide visitors with a genuine ""go where the locals go"" experience, actively showcasing the community's vibrant events and local talent, thereby solidifying Cedar Park's position as a unique destination.

Objective 2: Promote Local Resources and Attractions to Travelers:
Utilize this premier local event to effectively promote Cedar Park's community resources like Lakeline Park and local businesses (e.g., food trucks, beer and wine vendors) to appropriate segments of the traveling public, demonstrating the appeal of our local staples.

Objective 3: Drive Visitor Engagement and Positive Word-of-Mouth:
Facilitate engaging interactions between visitors and the local community through shared experiences at Cedar Park Nights, encouraging positive reviews and word-of-mouth promotion that highlights the authentic, welcoming spirit of Cedar Park.

Objective 2: Cultivate Strong Partnerships and Authentic Visitor Experiences: Strategically collaborate with hoteliers, attractions, and local businesses to promote authentic ""go where the locals go"" experiences that transform awareness into visitor loyalty.

Objective 3: Enhance Brand Awareness and Destination Positioning Through Diverse Marketing: Leverage a multi-channel marketing approach, including robust digital campaigns and impactful traditional media, to effectively position Cedar Park as a must-visit Texas destination, as recognized by our ""Grand Slam Texas Community"" status.

Project Costs: $10,000

In-House or Agency: In-House

Visit Early

Description: Through our partnership with Texas Parks and Wildlife, we launched a community fishing contest designed to drive engagement at our local lake at our new Town Center Park, while supporting area businesses. Over the course of three trout stockings, 60 fish were tagged in each release. Anglers who caught a tagged fish received gift cards or merchandise generously donated by local businesses. The contest concluded with a grand prize drawing for a guided fishing trip to the Texas coast, sponsored by our Municipal Development District.

Objectives:
• Encourage both residents and visitors to experience our new Town Center Park and fish at the community lake.
• Drive traffic to local businesses by linking prize redemption to social media engagement, offering additional grand prize entries for tagging the businesses where prizes were won, thereby boosting their online presence.
• Offer a free, family-friendly outdoor activity that promotes community wellness and engagement.
• Enhance Early’s reputation as a premier fishing destination through targeted branding efforts.
• Foster stronger partnerships with local businesses by highlighting and promoting their contributions to community events.

Project Costs: Estimate of $2K

In-House or Agency: In-House

Giddings Chamber

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Description: In November 2024, the Giddings Chamber hosted the Sip & Shop Christmas Market, a festive arts and crafts show that celebrated local and visiting artists. The event created a lively atmosphere with live music performances and a special visit from Santa for children. It provided a fun, community-centered experience that showcased local creativity and brought holiday cheer to residents and visitors alike.

Objectives: The primary objectives of the Sip & Shop Christmas Market were to promote local artists and musicians, to foster community pride and provide opportunities for those without storefronts to sell their work. The event also aimed to promote tourism and generate non-dues revenue for the Chamber while showcasing Giddings' vibrant creative community. With over 1,200 attendees (300 from over 50 miles out and 40 out of state) and Facebook ads reaching more than 5,400 viewers, the event successfully united residents and visitors in a festive celebration of local talent.

Project Costs: The costs for the Sip & Shop event primarily included staff time, advertising, and rental of The Silos, a beautiful venue capable of hosting around 40 vendors. Advertising efforts focused on Facebook ads, flyers, radio, and print media to maximize outreach. Overall, the total monetary cost remained economical at approximately $3,000, making it a cost-effective community event.

In-House or Agency: In-house

Visit Rockwall

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Description: In May 2025, Visit Rockwall proudly celebrated its designation as a Tourism Friendly Texas Certified Community—becoming the fifth city in the state to earn this distinction from Travel Texas. The announcement took place during National Travel & Tourism Week and was timed to coincide with one of Rockwall’s most beloved community events, the Concert by the Lake Series.
In a special presentation before the concert, Nate Gieryn from Travel Texas joined Jodi Willard of Visit Rockwall to highlight the economic and cultural importance of tourism in Rockwall’s continued growth. Visit Rockwall also hosted an on-site tourism booth, giving residents the opportunity to learn more about the industry’s impact and pick up fun, branded swag.

Objectives: The campaign's goal was to foster local pride, celebrate the people and places that define the Rockwall experience, and emphasize the essential role tourism plays in strengthening the local economy and enriching quality of life.

Project Costs: $500.00

In-House or Agency: In-house

Discover Temple

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Description: The Temple Ticket: Downtown is a digital publication created entirely in-house by the Discover Temple team to showcase the vibrant businesses, attractions, and experiences in Downtown Temple. Featuring over 90 local businesses and organized into themed sections, the publication serves as an engaging, evergreen resource for visitors and residents alike. With strong digital engagement, stakeholder collaboration, and measurable user interaction, the project successfully elevated awareness of the downtown district. It highlights the city’s commitment to creative, cost-effective tourism marketing and community pride.

Objectives: The Temple Ticket: Downtown was developed as a strategic solution to a growing challenge: bridging the gap between Downtown Temple’s expanding offerings and public awareness of those assets.

As Temple experiences a period of growth with new businesses, cultural spaces, and community initiatives emerging downtown, there remains a disconnect in how that progress is communicated to residents and visitors.

The publication’s primary objectives were to increase visibility for local businesses and attractions, inspire locals and travelers to explore the downtown district, and provide stakeholders with a compelling platform to promote their services.

A key goal was to instill a sense of civic pride and elevate community engagement through thoughtful storytelling and dynamic design.

Discover Temple also aimed to demonstrate the value of in-house creative work by producing a high-impact, cost-effective, and sustainable marketing tool. Success was measured using a combination of digital analytics, including impressions, clicks, and social engagement, and qualitative feedback from stakeholders and the public.

Project Costs: $0

In-House or Agency: In-house

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