In-house or Agency?: In-house
Description:: Mineral Wells Virtual Getaway
Sometimes photos just aren’t enough to capture the experience. The MW Virtual Getaway offered 10 video experiences and featured more than 15 local tourism partners. Rock-climbing, axe throwing, drink mixology, and campfire stories at the state park.
*They’re currently on a Facebook Playlist, but will be uploaded to YouTube soon.
Objectives: Early in the pandemic, we came up with the idea as a way to responsibly continue to promote our tourism partners. Coordinated and shot on an iphone in only 3 weeks, it was still a hit.
This year, we decided to do it up right! We hired a professional videographer, combined tourism partners anywhere we could and the results were fantastic.
Responsibly continue to promote our tourism product to future travelers •Show/remind our locals what we have available for them during “normal” times •Begin to build a library of virtual experiences to promote all of our tourism partners. We plan to do 10 or so every year.
Use bits of the footage to create video ads and tourism promos.
Project Costs:: $7500- filming
2021 Virtual Getaway - Visit Mineral Wells | Facebook