Description:
LatinFest: From Vision to Fruition. The first-ever Latin festival in the City of Cedar Hill. A unique event not only for entertainment but also education on Latin American countries.
https://visitcedarhilltx.com/320/LatinFest-2022
Objectives:
The Hispanic population in Cedar Hill has seen consistent growth and there was no city event to celebrate this large population of our city. My vision that came to life only due to the support of fellow city staff included the following aspects of the event:
* Family entertainment with the headlining performance being theS elena Tribute Band, which is fun for he whole family.
* Education of our most prominent Hispanic origins in Cedar Hill (Mexico, Puerto Rico, Cuba, El Salvador, Peru, and Honduras) and 10 other countries. Education was accomplished by Country Boards that were spread throughout the Vendor Expo which educated the public on the respective country's President, flag, currency, population, fun facts, and images from that country.
* A passport was designed to promote the vendors at the expo and tell the public about our City Councilmembers as well as our Mayor appointed Latino Engagement Group
* A Kidzone for the kids to have fun in inflatables and a sand pit, which was the most popular area! Overall, being able to showcase the Latin American heritage was significant throughout the entire event, and for the first year's event, we had over 5,000 people attend. It was the biggest event of the City of Cedar Hill for 2022.
Project Costs: $85,000.00
In-house or Agency: In-house